What Evidence Do You Have That Podcasts Like This Will Actually Work?
Podcasts have been proven to be an effective tool for reaching and engaging audiences. According to a study by Edison Research, 80% of podcast listeners report listening to all or most of each episode, indicating a high level of engagement. Additionally, podcasts have been shown to be effective for marketing and brand building, as well as for generating leads and sales. While there is no guarantee of success, there is ample evidence to suggest that podcasts can be a valuable addition to any content strategy.