A key part of the strategy was to identify and engage with large companies known for their innovative and cutting-edge strategies in continuing education for their employees. This approach ensured that the podcast would not only host thought leaders, innovators, and researchers, but would also feature the very organizations that are at the forefront of integrating education into the workplace.
Capitalizing on the wealth of knowledge and experience their podcast guests brought to the platform, the client decided to develop a strategy to increase their influence beyond the podcast with webinars and events.
This approach serves to enrich their content offerings, as these industry experts could delve deeper into specific topics, respond to real-time queries, and facilitate dynamic discussions.
By doing so, the podcast became a platform for sharing practical insights, successful strategies, and future trends in corporate education. This strategic alignment of guests made the podcast a source of knowledge for those interested in the changing dynamics of work, skill development, and career progression.