Cold emailing has long been a popular strategy—not only for sales, but also for networking and public relations. It’s an effective way to acquire clients and grow your business. However, it’s been over three decades since cold emailing was introduced, and the landscape has changed significantly. Let us show you how. Backlinko  conducted research on cold emails in 2019, and here’s what they found: Only 8.5% of emails receive a response Cold outreach emails with long subject li

We know starting a podcast is one of those decisions that sits on a mental “later” shelf. Black Friday gives people permission to finally pull the trigger and once the first episode drops, everything will change.

In today’s business landscape, networking isn’t just exchanging business cards or attending events anymore. For CEOs, podcasting has quietly emerged as a powerful networking platform. By appearing on or hosting podcasts, leaders aren’t just sharing messages — they’re forging relationships with peers, clients, partners, and stakeholders in a format that feels personal and sustained. And unlike automatic tools or cold emails, podcasts are a less formal method of establishing a