We know starting a podcast is one of those decisions that sits on a mental “later” shelf. Black Friday gives people permission to finally pull the trigger and once the first episode drops, everything will change.

In today’s business landscape, networking isn’t just exchanging business cards or attending events anymore. For CEOs, podcasting has quietly emerged as a powerful networking platform. By appearing on or hosting podcasts, leaders aren’t just sharing messages — they’re forging relationships with peers, clients, partners, and stakeholders in a format that feels personal and sustained. And unlike automatic tools or cold emails, podcasts are a less formal method of establishing a