Cold emailing has long been a popular strategy—not only for sales, but also for networking and public relations. It’s an effective way to acquire clients and grow your business. However, it’s been over three decades since cold emailing was introduced, and the landscape has changed significantly. Let us show you how. Backlinko  conducted research on cold emails in 2019, and here’s what they found: Only 8.5% of emails receive a response Cold outreach emails with long subject li

And He’s Bringing an End-of Year Special Promo The holiday season waits for no one. As we wrap up another year of incredible conversations, new creators, and industry-shaping ideas, Graystoke is celebrating with a special offer designed to help founders and leaders launch their voice into 2026. Whether you’re finally ready to start your own podcast or looking to elevate the one you already have, this year-end promo makes it the perfect time to begin. 🎁 The Holiday Deal Start

If you’re a CEO, chances are at least one person on your team told you to start a podcast. And chances are you’ve had the same reactions we’ve heard from leaders over and over again: I don’t have time. We don’t have the tech. It has to sound perfect or it’ll hurt the brand . While some CEOs are avoiding creating podcasts, the market is growing and getting harder to ignore. According to Straight Arrow News , Nearly half of Americans 12+ listened to a podcast in the last month,

We know starting a podcast is one of those decisions that sits on a mental “later” shelf. Black Friday gives people permission to finally pull the trigger and once the first episode drops, everything will change.

In today’s business landscape, networking isn’t just exchanging business cards or attending events anymore. For CEOs, podcasting has quietly emerged as a powerful networking platform. By appearing on or hosting podcasts, leaders aren’t just sharing messages — they’re forging relationships with peers, clients, partners, and stakeholders in a format that feels personal and sustained. And unlike automatic tools or cold emails, podcasts are a less formal method of establishing a

The first time you hit record feels exciting — until you play it back and realize something sounds… off . The audio’s a little hollow, the lighting’s too dim, or your video looks flatter than you expected. Whether you’ve been creating for a while or still planning your first piece, that moment comes for everyone. It’s when you realize there’s more to creating than just showing up — and that production quality might be your next big step.  This is the natural curve of improvem

So, you’ve got the idea and a story worth telling, but once you hit record you’re very well aware that it doesn’t really sound professional. It’s choppy and messy, that’s how it sounds. We’re aware (we produce podcasts remotely, we kinda have an idea). But no worries, we know that starting a project can be daunting, and a podcast means you’re either gonna be talking about something in front of a camera, or you’re gonna be talking to people in front of a camera. You also might

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